This week at the annual National Retail Federation (NRF) conference, we are sharing exciting updates about what we’re doing to push the boundaries of what’s possible for retail and how it’s already driving real impact. Whether you choose to customize pre-built apps and skills or build and deploy custom agentic services using an AI studio, the IBM watsonx platform has you covered. These enterprise-ready models deliver exceptional performance against safety benchmarks and across a wide range of enterprise tasks from cybersecurity to RAG. Start adapting to a future that involves working closely with AI agents.

“The shift to agentic commerce will require a shared language across the ecosystem—and the Universal Commerce Protocol provides that framework,” says Ashish Gupta, VP/GM of Merchant Shopping at Google. In fact, it’s designed for all types of transactions, not just for retail commerce but also for other verticals in the future. Shopify has unmatched insight into how commerce varies and we’re investing in standards and tools that enable it to happen everywhere people spend their time. This means brands on any platform can now use Shopify’s infrastructure to sell on AI channels without needing to have a Shopify online store. Agentic commerce is the future and in 2025 we set a vision to build its foundation. We’re announcing a new open standard for agentic commerce and AI tools to help retailers connect with high-intent shoppers and drive sales.

• Mixed-fulfillment orders introduce patterns most apps weren’t built for, with most assuming a single delivery method per order.
• AI agents can monitor how much the subscription is being used, cancel underused services, upgrade plans when thresholds are reached or switch providers based on price or performance criteria.
• For retailers, the opportunity is no longer about just being more efficient; it’s about finding the right customers and making it easy for them to buy.
• Many of the current iterations of ‘agentic commerce’ are not actually autonomous–meaning agents are just another form of embedded shopping, similar to social commerce.

These agents integrate seamlessly into existing workflows by filling gaps without requiring the overhaul of entire systems. To address this shift, businesses are focusing on purpose-built solutions that focus on specific solutions, such as a bundle builder, a reorder automation tool or a shopping assistant. Both consumers and merchants want a future where the entire purchasing journey can be initiated and finalized in a GenAI channel — in a way, similar to marketplaces. Plus, many brands still struggle with how promotions, rewards, tier benefits and personalized offers flow into AI channels. Perhaps the most visible trend so far, AI platforms like ChatGPT, Gemini and Perplexity are moving from being “smart assistants” to full-fledged retail channels. Managing complex payments at global scale – securely and reliably – is exactly what Visa was built to do.

Expanding the Universal Commerce Protocol’s impact

• When agents reduce the cognitive burden on customers, clarify trade-offs upfront and establish persistent preference, those costs shrink.
• PayPal is building these capabilities with an open approach that supports leading payments protocols and AI platforms, giving merchants flexibility to integrate across multiple AI ecosystems through one single integration.
• If consumers select Klarna at checkout, they will have access to payment options, including the company’s option to pay in four interest-free installments and longer-term financing for larger purchases.
• These are just a few of the possibilities opening up as AI tools become more powerful.
• The open payment framework for SAP Commerce Cloud can enable this flexibility through a no-code, low-code approach.
• Agentic commerce is redefining the relationship between brands and customers.

Agentic technology is expected to ripple across the broader internet industry, but that would require more users of AI personal shoppers. Merchants set up their data once, and through Shopify’s Agentic Storefronts, that data is surfaced everywhere, including ChatGPT, Microsoft Copilot, Google AI Mode, and Gemini. “As one of the first Shopify brands to use Copilot Checkout, we’re proud to help lead the industry in defining this new sales channel.” “At Monos, we’re excited about agentic shopping because it enables us to meet customers where they already are,” said Victor Tam, CEO and Co-Founder of Monos. We’re also rolling out an update to our Microsoft integration, enabling Shopify merchants to sell through Copilot Checkout, a new embedded checkout that allows users to shop directly in Copilot. UCP will power a new integration to enable Shopify https://rogerdmoore.ca/ai-main/ai-in-retail merchants to sell directly in AI Mode in Google Search and the Gemini app.

SAP can deliver this through native integration between SAP ERP and SAP Commerce Cloud, creating a single source of truth across inventory, costs, and transactions. The open payment framework for SAP Commerce Cloud can enable this flexibility through a no-code, low-code approach. For retailers, the priority is delivering frictionless, secure payment experiences that integrate seamlessly into agent workflows.

The new economics of agentic commerce

Today, customers are used to going to a specific site or platform to seek out https://www.mindsetterz.com/limestone-commercial-real-estate-houston-reviews/ particular products or services. As agentic commerce continues to evolve, so too will consumer behaviors and expectations. Other research suggests that agentic commerce could generate between USD 3 trillion and 5 trillion globally by 2030.1 The use spans from interpreting reviews to hunting for deals, indicating that consumer habits are shifting toward AI-shaped purchasing decisions.

Learn how to scale agentic AI for measurable ROI across your enterprise. Early adopters of agentic commerce will be able to influence how these intelligent AI systems handle discovery, recommendation and loyalty within the ecosystem. AI agents can monitor how much the subscription is being used, http://emergingequity.org/2015/05/25/an-overexploited-continent-africas-second-liberation/ cancel underused services, upgrade plans when thresholds are reached or switch providers based on price or performance criteria. Some 61% of procurement leaders cite geopolitical and supply risks as top concerns, and by 2028 half of G2000 manufacturers are expected to operationalize AI‑enabled circular supply chains. AI agents can validate approved vendors, negotiate volume-based pricing and place orders. Enterprises can use agentic commerce to automate procurement decisions, especially for routine or low-risk purchases.

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ACP uses date-based versioning in YYYY-MM-DD format. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. As part of the partnership, Visa’s payment capabilities will be integrated into OpenAI experiences, giving developers and merchants a streamlined way to accept Visa payments initiated by agents.